Launch of impact evaluation study 'Migrants as Messengers’
IOM GMDAC, in collaboration with IOM’s Media and Communications Division (MCD), launched a new impact evaluation study on the positive impact of peer-to-peer awareness raising on the decision-making of potential migrants in West Africa.
The report “Migrants as Messengers – The Impact of Peer-to-Peer Communication on Potential Migrants in Senegal” was launched at IOM’s Headquarters in Geneva on 10 September 2019.
The results were presented by Jasper Tjaden (Data and Impact Analytics Coordinator, IOM’s GMDAC) and Amy Rhoades (Community Engagement Programme Manager, IOM MCD).
The presentation was followed by panel discussions with representatives from international organizations including the International Rescue Committee, World Food Programme and UNICEF.
The evaluation study is IOM’s first Randomized Controlled Trial – a unique type of evaluation that is considered the most rigorous and scientific way of evaluating the effect of a programme or policy. The report is the first release in a series of rigorous impact evaluations that will assess the effects of IOM information and awareness raising campaigns and responds directly to a previous study that identified clear evidence gaps in this field.